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founding
Aug 17Liked by Nikko Kennedy

I'm curious as to how Substack has worked for you - do you feel it has gotten you more traction than writing on your own site would?

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Yes, I do. Only 16% of my subscribers did not already have a Substack account before they signed up for Brighter Days, Darker Nights. On the other hand, those subscribers I brought make up 41% of my paid subscriber base, so they seem to be much more likely to be dedicated to my work. That still leaves more than half of my paid subscribers as people who were already involved with Substack so I definitely think it has been a benefit to publish here compared with if I had tried to do this independently.

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